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Pour A Little Happiness

When BC Milk needed to refresh their brand and spark the imaginations of the province, they chose to amp it up with fun, creative broadcast spots showcasing how much fun it is to drink milk. Graham and Nelson Talbot were chosen to direct the spots due to their mix of comedy and VFX expertise. As cinematographers and directors, the pair was a natural fit.

This campaign saw a large variety of assets captured, including 3x 30-second hero spots that were placed on TV and online, 6x 15-second social media cutdowns for placement on Facebook and Instagram, 6x 6-second cutdowns, and a stills unit .

One major benefit for this campaign was the lack of dialogue. Surprisingly, this creative choice led to the ability for ALL the assets to be re-versioned for other languages, greatly increasing its effectiveness for diverse audiences.

Featured on The Drum