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Tags: Live Action , Commercial , Web

Client: A&W Canada

Deliverables: 1x 60s spot for Web, 3x Boomerangs for Web


We worked with Rethink on A&W's campaign to give away 100,000 sriracha burgers. Rethink brought the creative, we brought the production, and A&W brought the burgers.

Seven locations, a tight crew, one day, and a hundred thousand Sriracha Teen Burgers. Now that's Bold.

The A&W Canada restaurant where we set up for the first shot of the day. We had delicious Bacon N' Eggers for breakfast.
We shot our last scenes of the day at beautiful Crescent Beach. The city was very accommodating when it came to letting us use these locations, so thank you to the wonderful people over at the City of Surrey!
A Vancouver comedian known for his portrayal of Ryan the intern at A&W Canada restaurants.
Scouting seven locations meant we needed to pick areas that were all close in proximity. We were then able to use shuttles to rotate crews from our circus to set.
Our boy Seb stood in for Ryan during our tech scouts. At times he secretly fancies himself a comedian too, but is too shy to admit it.

Agency and Director

Rethink Communications


Fran Percival

1st AC

Jeremy Cox

Transportation Coordinator

Cole Northey


Trevor Grady


Geoff Manton

Production Designer

Sophie Jarvis

Key Hair / Makeup

Joyce Tu


Vanessa Wirth


Megan McDonald

Production Coordinator, Locations

Sebastien Galina

Production Designer

Liz Cairns

Sound Mixer / Op.

Anton Thomas

Location Manager

Petra Sevcik


Riley Leiper

1st AD

Natasha Wehn

Stylist Assistant

Candice Ho Lem


Jordan Findlay

Set Decorator

Bill Ryley


Julia Hutchings

Take the first giant leap

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