BC Hydro "Fall Awareness" Electrical Sockets put on a power-smile
BC Hydro's Fall Awareness campaign this fall got some sockets talking... literally. TAXI Vancouver's creative in partnership with BOLDLY and The Sequence Group brought these sockets to life, letting BC residents know just how much power they use on a daily basis.
The crown corporation rolled out new features to allow residents to monitor precise electricity usage; the TV, Web and Cinema spots helped deliver a message of mindfulness as well as brand lift in the form of a happier, friendlier face on BC Hydro.
Early reports suggest that the campaign was a big success.