Goldfish Flavour Blasted

Client: Campbell's

Deliverables: 3x 15s Spots, 3x 6s Spots, 2x 6s Cutdown, 3x Snapchat cutdowns

Our friends and partners at Noise Digital chose BOLDLY again to deliver an unprecedented eight pieces of video content and three vertical conversions for Snapchat for their client, Goldfish Crackers. We planned to shoot everything on blue screen and custom-built four headpieces for the individual flavour characters: Cheddar Guy, Nacho Man, Sour Cream Girl, and Onion Guy.

The assets created from this project extend for years. From the original shoot, we produced 3x 15-second social media ads, as well as 3x 6-second cutdowns for placements on Instagram. Later on, our team was able to repurpose those assets to create vertical versions for all six assets as well.

A year later, the brand was so happy with the result from Cheddar, Nacho, and Sour Cream & Onion, that they bought into developing another round of the campaign for Wild White Cheddar (both a 15-second social media ad, as well as its partner 6-second cutdown, and a second original 6-second video piece).

Through the process, our teams have developed a fast-tracking video editing pipeline for easy crop-conversion and reformatting from 16x9 to 1x1 and 9x16 aspect ratios. By planning our shoot with those ratios in mind, it our system seamlessly converts the hero assets for all kinds of digital marketing platforms.

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