The Beast


Commercial , Playland , Live Action

Client: Playland

Deliverables: Production Services for Broadcast

About: We were tasked with bringing Rethink Canada's vision to life for the new ride at Vancouver's Playland. The Beast is Canada's largest pendulum ride and the script called for making it seem so scary that even the mere sight of it was enough to scream for.

Scaring the pants off of kids and adults alike. Now that's Bold.

During our tech scout, we shuffled around ideas based on the storyboards to find the best angles to shoot at.  We decided on moving the roller coaster cart out onto the tracks for best lighting.
We shot on a beautiful sunny day in early June, getting up at the crack of dawn to move our trucks down to the location.
For the teacups spot, our lighting team rigged up a giant softbox and nested our camera operator inside!
Our team setting up on the roller coaster for the first spot of the day.
Recording screams all day really puts a strain on our ears.


Rethink Communications


Geoff Manton

Production Coordinator

Sebastien Galina

1st AD

Natasha Wehn

2nd AD

Matt Sawatzky


David McDonald

Grip, Lamp Op

Jordan Findlay

1st AC

Jeremy Cox

Production Designer

Liz Cairns

Production Designer

Sophie Jarvis


Fran Percival

Sound Mixer / Op.

Anton Thomas

Key Hair / Makeup

Joyce Tu

Stylist Assistant

Candice Ho Lem


Monty Black

Grip, Lamp Op, PA

Charlotte Black

Camera Operator

Martin Haas


Amy Miller

Location Manager

Petra Sevcik

Production PA

Nina Schmidt

Stills / BTS

Steven Shepherd


Megan McDonald


Trevor Grady

To learn more about this project

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