One Twenty Three West chose BOLDLY to deliver this demanding hero spot - directed by Andrew De Zen, produced by Shelby Manton and shot from Canada to Grenada, West Indies - this piece saw our crew set up shop in a hospital location in Toronto, followed by a full 15-person company move to the southern island in the Caribbean for four more days of filming. Shot on Panavision C-Series Anamorphic Lenses on Arri Mini and lensed by SESLER Cinematographer Cole Graham.
To further expand the reach of this campaign and the value of the production, our team of editors created several shorter cutdowns in addition to the hero 90-second film, which lived on the website of the school. We were able to skew the copy and end frames to line up with the intended target markets based on their ad placements and audience settings. This included:
30-second cutdown for Instagram & Facebook
4x 15-second square format cutdowns for Instagram
4x-15-second vertical cutdowns for Instagram Stories
Additionally, we brought a photographer on the journey to capture even more stills content to use in various ways on websites, social media and other marketing touchpoints.
For return on investment, this production was entirely paid for by signing up just 1 new medical student.
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