Hot Mess Makeup Line
Director: Emma Higgins
Deliverables: 2x Teasers, 3x IGTV Episodes, 3x Cutdowns, 4x IG Stories
In concert with New York Fashion Week, our team worked collaboratively with Energy BBDO to craft these reactionary pieces of social content. Shot during fashion week and released during fashion week, racking up over 500 Million organic impressions.
Featuring celebrity talent Janel Parrish-Long, known for roles in To All The Boys series on Netflix.
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