Swim with Form

Director: Sabertooth

Client: FORM

Deliverables: 1x90 Hero Spot, 1x15 Cutdown, 1x2min Story Video

After the resounding success of Specialized, director Ian Schiller was sought out by FORM - a tech startup looking to revolutionize swimming for the modern age. They tapped Ian to direct a hero campaign for their big splash.

Our team of strategists and writers researched and worked with the brand in-house team to develop the script for this project. By continuously reviewing and improving the story through fact-checking and accurate measurements, we were able to successfully help launch the product for FORM through the hero 90-second anthem video that lived on their website homepage.

The brand visuals shot by our team were repurposed for months in different configurations for press materials, social media ads, cutdowns, Instagram stories, ad-words and many others.

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