Play 'International Women's Day'


Directed by Emma Higgins

Cinematography by Kaayla Whachell

lululemon IWD2020

For International Women's Day, lululemon creatives chose director Emma Higgins and cinematographer Kaayla Whachell to lead a passionate crew to putting in the extra sweat for gender equity and gender equality. BOLDLY was proud to support this production, delivering four IGTV episodes for use on the lululemon main channel and mens channel, as well as the cross-talent collaboration channels.

Our team delivered the following content as part of the project:
4x high quality IGTV episodes (individually cropped and formatted for vertical screens)
4x high quality YouTube episodes
4x In-feed teasers
4x IG Story posts

Through motion graphics, our team helped integrate and enhance the visuals and entice viewers to watch more.

Our in-house editorial team delivered on quantity and quality while working on a limited timeframe leading up to March 8, 2020 for International Women's Day.

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